Target can buy data about your ethnicity, job history, the magazines you read, if you’ve ever declared bankruptcy or got divorced, the year you bought (or lost) your house, where you went to college, what kinds of topics you talk about online, whether you prefer certain brands of coffee, paper towels, cereal or applesauce, your political leanings, reading habits, charitable giving and the number of cars you own. “We want to know everything we can.”Īlso linked to your Guest ID is demographic information like your age, whether you are married and have kids, which part of town you live in, how long it takes you to drive to the store, your estimated salary, whether you’ve moved recently, what credit cards you carry in your wallet and what Web sites you visit. “If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-mail we’ve sent you or visit our Web site, we’ll record it and link it to your Guest ID,” Pole said.
INFAMOUS SECOND SON PAPER TRAIL UNLOCKS CODE
Whenever possible, Target assigns each shopper a unique code - known internally as the Guest ID number - that keeps tabs on everything they buy. For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores. The desire to collect information on customers is not new for Target or any other large retailer, of course. Soon, you’ll be buying cereal and paper towels from us, and keep coming back.” If you’re rushing through the store, looking for bottles, and you pass orange juice, you’ll grab a carton. “As soon as we get them buying diapers from us, they’re going to start buying everything else too. “We knew that if we could identify them in their second trimester, there’s a good chance we could capture them for years,” Pole told me. But it’s a tough message to get across, even with the most ingenious ad campaigns, because once consumers’ shopping habits are ingrained, it’s incredibly difficult to change them. But Target sells everything from milk to stuffed animals to lawn furniture to electronics, so one of the company’s primary goals is convincing customers that the only store they need is Target. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target - cleaning supplies, say, or new socks or a six-month supply of toilet paper. Most shoppers don’t buy everything they need at one store. “I kind of like going out and evangelizing analytics.”Īs the marketers explained to Pole - and as Pole later explained to me, back when we were still speaking and before Target told him to stop - new parents are a retailer’s holy grail. “The stereotype of a math nerd is true,” he told me when I spoke with him last year. His parents were teachers in North Dakota, and while other kids were going to 4-H, Pole was doing algebra and writing computer programs. Pole has a master’s degree in statistics and another in economics, and has been obsessed with the intersection of data and human behavior most of his life.
Mission Star: Confused on where to find the next mission? If you haven’t completed the main campaign, consider beating the next few story missions to unlock new Paper Trail missions.Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ” Returning Evidence: Don’t forget, whenever you finish a mission – return to a mailbox to send off your evidence when prompted! You will receive bonus karma points and unlock the next mission!
During part 4 of the 6 part Paper Trail experience, when prompted to search for your next clue using the picture found online, head down to the Seattle Fish Market using this image as a reference. HINT: During part of Delsin’s detective work, he will need to track down various locations throughout Seattle to find his next clue.
INFAMOUS SECOND SON PAPER TRAIL UNLOCKS PS4
Of course, Delsin will still be able to complete the mysterious case of a paper-manipulating conduit! With this revision, players can complete the Paper Trail experience entirely within the PS4 game itself, perhaps with one big hint…. The website will no longer be needed to complete the in-game DLC Campaign.
Effective December 16, 2018, InFamous: Second Son’s Paper Trail DLC has been revised.
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